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Mason and Hemmings are also psychologists, although anyone can market themselves as a coach. Some have been concentrating on their careers, others are looking for relationship guidance.
Their friends may think meeting the right person is a matter of time, but they fear it will never happen.
Head Dating Coach Katie Wilson said in a statement: Singles will first have a short phone call with an expert before keeping in touch via text messages and emails.
However, they are not able to message the same person each time they need advice. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading.
They have often gone on a few awkward dates and want to know how to make them run more smoothly.It was disheartening.’ Jenna’s experience is not uncommon.‘Dating has become really competitive, especially for women in their 30s,’ says Hemmings.Coaches use varying techniques, but Mason and Hemmings base their methods on cognitive behavioural therapy (CBT), challenging someone’s assumptions to help them change how they behave.Given that CBT is often used for serious conditions, from depression to OCD, it might sound extreme to use it for dating. Jenna, a 36-year-old literary agent, had been single for four years.