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While the company hasn’t offered any data as to how many people are using the feature, Tuesday’s update would suggest it’s picking up steam.
This would come as a surprise to people in the United States, where many Facebook users remain wary of trusting the social media site with their most intimate personal information.
At its annual developers conference this week, the social media giant announced the next step in its mission to help you find love: the addition of a “Secret Crush” feature.This is good for an app’s engagement but not for finding love: A study published in the journal found that while online daters enjoy “shopping” for matches out of large groups, they have difficulty choosing an actual date.Facebook Dating offers a less random shopping experience, that could potentially solve that issue. As indicated by the international roll-out, dating on Facebook is an easier sell overseas, where people have had less time to get used to using Facebook in certain contexts.“Facebook has always been a popular way to date there. So it makes sense for certain countries, because that’s what exists already.But it’s not going to make sense in every market.”She compared trying to date on Facebook in the U. to hitting on people using Linked In, a situation where the platform and the pursuit of a romantic match are fundamentally misaligned. In addition to Facebook’s privacy record, these are also markets where people have gotten used to thinking of Facebook as way of keeping in touch with friends and family. It was only recently that Facebook CEO Mark Zuckerberg testified in front of the Senate Judiciary and Commerce Committees in the wake of the Cambridge Analytica scandal.