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In the fall of 2011, CNBC began to brand its primetime lineup under the title CNBC Smart.Continuing its focus on documentaries focusing on business, CNBC marketed Smart as "the place where the who’s who comes to learn the what’s what." On March 5, 2013, CNBC rebranded its primetime lineup once again as CNBC Prime.
These short bulletins, which are around 30 seconds in length (similar to ESPN's Sports Center Right Now), air before the start of the network's programs from Squawk on the Street through The Kudlow Report.This article or section contains a current television or radio schedule. Schedules which have been copied and pasted from an external source may possibly be in violation of copyright.CNBC provides a variety of programs throughout the business day presenting reports on U. businesses, updates of stock market indices and commodities prices, interviews with CEOs and business leaders, and commentary from many investment professionals.The format of the show is structured similarly to HBO's Real Sports.CNBC's breakout hit among its original series is Mad Money.