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For each example, we’ll point out elements that will help you create your own killer welcome email.Welcome emails should begin with a warm introduction that reflects your company’s personality.It’s always a good idea to reinforce a subscriber’s decision to sign up for your emails.One easy way to do that is to offer a quick “perks list,” which tells subscribers why joining your email list was a great idea.The David’s Bridal email above features a great introductory message that thanks new subscribers for making the company part of their wedding day. ” Keep in mind, there’s no right or wrong way to welcome new guests; just make sure it’s conversational and fits your company’s voice.
Every welcome email should have a clear call to action.
You can use this first message to learn more about your customers, so you can tailor future emails to suit their needs.
In this email from The Container Store, new subscribers are offered a 15 percent discount for filling out a customer profile.
The report also says smartphone users are more likely to use their device for email than for making calls.
Clearly, creating a mobile-friendly version of your welcome email is important.